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10 Keys to Increasing Tea Sales - How to generate greater sales, profits, and customer loyalty from specialty teas.

1. Review your tea menu to ensure that you have selected a range of complementary teas. Whether you’re a coffee house, tea shop, full service restaurant or other reseller, the selection of teas you offer to your clients immediately set the tone for expectations. Do you carry a range of teas from different levels of oxidation (white, green, oolong, black, etc)? Are each of the tea categories and descriptions easy for your customers to understand? Do too many of your flavored teas just sound alike?

Tea, Tea, Everywhere and Oh So Much To Drink!

I returned from the World Tea Expo late Sunday (yes, I started writing this over a month ago and now, July 8th, am picking it back up. Better late than never???) night after 3 days of professional classes, tea tastings and networking. If I knew nothing about tea before (thinking you know everything about tea is like thinking you know everything about men. Or women for that matter!), I quickly learned that tea invites some of the loveliest people into its world.


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